This actually moves the needle
š§© Two ways to use influencers that actually move revenue, AI favors the top of your content, and more!
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In this newsletter, youāll find:
š§© Two Ways to Use Influencers That Actually Move Revenue
š AI Favors the Top of Your Content
š Ad of the Day
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š§© Two Ways to Use Influencers That Actually Move Revenue
Influencer marketing is crowded. Briefs look the same. Affiliate links get pasted everywhere. Dashboards show reach, but revenue impact feels inconsistent.
The problem usually isnāt content quality. Itās structural placement.
If we want influence to drive sales, we have to integrate it closer to the buying moment.
Here are two plays that actually change the economics.
1ļøā£ Turn Service Creators Into Retail Bridges
Not every creator should be treated like media.
If someone already runs a clinic, training program, coaching ecosystem, or tight community, they donāt just have an audience. They have an environment.
The mistake is briefing them for a post.
The smarter move is collapsing recommendation and transaction into the same moment.
Instead of handing over an affiliate link, give them:
Structured margin
Limited inventory access
Exclusive bundles
Reorder flows tied to their ecosystem
Now they optimize for sell-through, not engagement.
When the product is demonstrated, explained, and sold inside a trusted interaction, conversion friction drops sharply. The buyer doesnāt shift contexts. Theyāre already inside one.
To execute this well, you need precision in who you select. Tools like Modash help filter creators by niche, audience quality, geography, and engagement depth so youāre not guessing based on follower count. You can try free for 14 days!
Itās more operationally demanding than a paid post. But it builds repeatable throughput instead of temporary spikes.
2ļøā£ Engineer Experience Before Exposure
Most programs start with visibility. Post first. Boost later. Hope conversion follows.
Exposure without experience creates shallow memory. Experience before exposure creates conviction.
Instead of just shipping product, design usage environments:
Creator-led demos
Small community sessions
Invite-only workshops
Live āuse it with meā formats
When someone has already seen the product used in a real setting, later ads convert differently. Retail placement feels familiar. Retargeting costs drop because resistance is lower.
Influence works best when it lives inside buying behavior, not outside of it.
š AI Favors the Top of Your Content
A large citation study shows ChatGPT pulls most references from early sections of content, meaning pages that delay key insights risk losing visibility in AI-generated answers.
The Breakdown:
1. The āSki Rampā Pattern - 44.2% of citations come from the first 30% of content, 31.1% from the middle, and only 24.7% from the final third, with a clear decline toward the end
2. How AI Reads Paragraphs - Within paragraphs, 53% of citations come from middle sentences, while first and last lines are cited less often, suggesting overall clarity and information density matter more than dramatic openings
3. What Gets Cited Most - Passages with clear definitions, strong entity mentions, direct subject-verb statements, and question-style headings are significantly more likely to be cited than vague framing or overly academic language
4. Structure Beats Storytelling - Models favor bottom-line-first structure and efficient context building, which means narrative buildup and delayed conclusions may reduce the likelihood of appearing in AI-generated responses
If you want your content to show up in AI answers, stop hiding the good stuff halfway down the page. Lead with the definition, name the brands, state the takeaway clearly, and make every section earn its place. The era of slow-build āultimate guidesā is fading. Clear, direct briefings win.
š Ad of the Day
What Works:
This Is Selling Parent Sanity: āHours of playā isnāt about fun. Itās about time. Specifically, uninterrupted time for parents who just need their kid engaged without a screen.
They focus on Outcome, Not Toy Features - No deep explanation of motor skills or Montessori philosophy. Just ākeeps little minds engaged, longer,ā which translates to peace and productivity.
The Offer Sweetens the First Step - $5 free lowers the risk just enough to try it. Itās not a huge discount, but it makes starting feel easier.
If your buyer is stressed, sell relief. Frame your product as the thing that buys them time, not just the thing their kid will enjoy.
šŖ©Events
š¢ Produce More Without Increasing Production
February 26 | 11 AM ET | Free Virtual Event
Think co-creation require a film crew and huge budgets? In this free 60-minute Modash session, Gabriel Gomez, Head of Social and Creators at MCoBeauty, shares how lean teams use co-creation to increase originality, output, and impact inside their influencer programs.
š Register Now
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